The Think Pink minor campaign was an idea I had to run in conjunction with the Bluey partnership campaign. The Bluey campaign aimed to sell four kids cups and was targeted at young children and their parents. However, Boost Juice's target audience is 16-24 year olds. I thought it was important we offered new flavours and a campaign that appealed to our target audience.
I am responsible for creating the app assets for the Boost Juice app. I knew we were unable to sell the Bluey cups on the app, so it was vital that we had another campaign on offer to entice our customer. The campaign features the two latest drinks added to our new menu boards for 2022-2023. The name and aesthetic of the campaign, was influenced by the Italian fashion designer Valentino and Barbie. After coming up with this concept, I created a photoshoot brief and directed, styled and retouched the imagery for this campaign.
