As a Digital Designer at Boost Juice I am responsible for creating content for Social Media. 'Taste Summer This' was a Watermelon drink campaign that featured the queen of fruits. The concept was inspired by creating miniature 'Boost Juice' scenes that featured the beach, miniature people and fresh fruit. This fun and playful aesthetic was developed to promote the new three watermelon drinks across social media platforms Facebook and Instagram, for a limited time only. This campaign was created during a Covid lockdown and we were unable to photograph the drinks or scenes. As a result, I photoshopped each composition together to create a series, which the style lent itself too.
