Dynamic Point is a brand that appeals to an active, adventurous and sporty audience. The brand primarily produces bespoke watches. The three package designs showcase the Lunar Tide Watch, which is a diving watch. Lunar refers to the moon which controls what time the water rises and falls. Thus, the name and imagery implemented metaphorically communicates the themes of time and ocean. Moreover, Stride Rate is a Hiking Watch. The word ‘Stride’ relates to hiking, whilst the word ‘Rate’ refers to the speed of time. In addition, Rapid Mile is a Sport Smart Watch. ‘Rapid’ is associate with time, while ‘Mile’ is related to a measurement that can be linked to any sport that requires linear measurement. I developed the imagery in Adobe Illustrator to reflect the names of the watches and appeal to the target audience.
