In my role as the Digital Design Lead at Bondi Sands, I am entrusted with the exciting responsibility of not only leading but also crafting captivating motion graphics and editing video production. A highlight in our journey involves being the official sunscreen provider for the Australian Open 2024.
Collaborating closely with Bondi Sands' Content Producer, I helped create a storyboard and meticulously edited the footage while seamlessly integrating music and dynamic motion graphics. In addition, I created a storyboard, provided art direction and digital assets to an agency to form the animation around the arenas. The main focus of the ad was to highlight Bondi Sands' latest innovation, the Sport SPF 50 Wet Skin Sunscreen, suitable for wet and dry skin.
The video, strategically showcased on expansive screens within the Australian Open and arenas, proved to be a successful in effectively promoting Bondi Sands revolutionary sunscreen.
