Sherbet Strawberries are a new product introduced by Pascall, similar to Maynard Bassetts Lemon Sherbet's. To create the surface graphics for this package design. I replicated the same format used in the Lemon Sherbet redesign and retouched the existing Graphics. Furthermore, there wasn't a specific font used for 'Lemon Sherbet' to begin with. As a result I created the 'Sherbet Strawberries' type by imitating certain typographic characteristics to match the brand's visual identity.
At Brand Society I worked with a team of designers to rebrand Pascall and their packaging. A part of the rebrand included taking three popular Maynard Bassetts products and recreating the visual assets and surface graphics to communicate four of Pascall's new products. It was important that the same aesthetic was portrayed across all new Pascall packages. To achieve this I created vector graphics of bunting, streamers and stars. These elements are positioned in a continuous motion from top left to bottom left, guiding the customers eyes to view the product through the plastic window. These visuals convey that the product is fun and playful and perfect to serve at a party.
