Seed Heritage I April Campaign 2021

As a Digital Graphic Designer at Seed Heritage, I was responsible for creating digital ads for Facebook and Instagram. In order to achieve this, I was given photos for Women's Wear, Children's Wear and Newborn's Wear. Initially, I would brainstorm and create rough sketches of story boards, to establish a creative and engaging way to animate and apply motion to the ads. Once I had a clear idea of how the story would be told, I created the compositions in Adobe XD and animated them in Adobe After Effects. The video (above) demonstrates a range of techniques I implemented to achieve this.