At Brand Society I worked with a team of designers to rebrand Pascall and their packaging. A part of the rebrand included a collaboration with Cadbury’s Caramels, Eclairs and Clinkers. It was important that the packaging reflected both brands and maintained the same aesthetic across all Pascall packages. To achieve this each package communicates a story in the same structure. Starting from the top left, the viewers eyes are lead in a circular motion to the bottom left corner, drawing the customers eye to the product in the window.
