At Boost Juice, I am responsible for content creation and styling for the Boost Juice National campaign photoshoots. This work involves mood-boarding concepts, sourcing props, food styling, directing models, and working with and briefing photographers. As well as, post-production work including Photoshop image manipulation and animation. When developing the photoshoot strategy for social media, I wanted to ensure the nostalgia of ordering treats from the campaign was conveyed, as well as reflecting the illustrative aesthetic from the main point of sale. To archive this I kept the styling quite minimal, however used a variety of glassware including, Mason Jars, Milk Bottles and an original milk shake glass. In post-production I added in illustrative elements and the drink names from the main point of sale to ensure the imagery complimented and elevated the campaign.
In addition, for the image with three drinks and illustrated scenes, I wanted to showcase each flavour of the individual drink, showing the fruits in a creative way that related back to the canteen. I brainstormed different places you would normally see a canteen and aimed to avoid using a school, as one. As a result, I illustrated a swimming pool, football oval and playground.
In addition, for the image with three drinks and illustrated scenes, I wanted to showcase each flavour of the individual drink, showing the fruits in a creative way that related back to the canteen. I brainstormed different places you would normally see a canteen and aimed to avoid using a school, as one. As a result, I illustrated a swimming pool, football oval and playground.
Keen for the Canteen | EDMs
At Boost Juice I am responsible for developing a strategy and imagery along with the Digital Coordinator to produce a series of EDM's that complement the Art Direction of each campaign. For Keen for the Canteen, we sent out a Launch EDM that featured the main point of sale (POS) and advertised our new protein ball. Along with two Sip N Save EDMs, that were sent in weeks one and three of the campaign. At Boost Juice we have two Sip N Save Days, each drink campaign where for one day only the new campaign drinks are sold at $6. For the second round of Sip N Save EDMs, we trialled segmentation by flavour profile. I developed three EDMs that highlighted an individual flavour from the campaign and only one email was sent to each customer based on their flavour profile, backed by our internal data.
